How Many Users Have Placed Orders After Seeing or Clicking on Banners?

Understanding the Problem and Requirements

The problem presented is related to data analysis using pandas, a popular library in Python for data manipulation and analysis. The question arises from a dataset containing user information, including titles of events such as “banners_show” or “banner_click”, and orders placed by users. The goal is to determine how many users have placed an order after having seen or clicked on a banner.

Dataframe Structure

For better understanding, let’s break down the provided dataframe structure:

Column NameDescription
userUnique user identifier
titleEvent type (e.g., “banners_show”, “banner_click”, or “order”)
timeTimestamp of the event

Analyzing the Data

To tackle this problem, we need to group the data by user and then sort it based on the time column. This will allow us to identify if there is a banner show or banner click event before an order for each user.

Grouping and Sorting

Grouping by user and sorting by time using pandas’ groupby() method allows us to examine the timeline of events for each user:

grouped = df.groupby('user').apply(lambda x: x.sort_values('time'))

Checking Conditions

For each user, we need to check if there is a banner show or banner click event that precedes an order event. This involves comparing the indices of these events in the sorted dataframe:

def check_order_after_banner(user_df):
    banner_show_indices = user_df[user_df['title'] == 'banner_show'].index.tolist()
    banner_click_indices = user_df[user_df['title'] == 'banner_click'].index.tolist()
    order_indices = user_df[user_df['title'] == 'order'].index.tolist()

    for order_index in order_indices:
        if any(banner_index < order_index for banner_index in banner_show_indices) or \
           any(banner_index < order_index for banner_index in banner_click_indices):
            return True
    return False

users_with_condition = grouped.groupby('user').apply(check_order_after_banner)
count_users = sum(users_with_condition)

Solution Overview

The proposed solution involves the following steps:

  1. Grouping by user and sorting by time.
  2. Checking for each user if a banner show or banner click event precedes an order event.
  3. Counting the number of users who fulfill this condition.

This process ensures that we accurately identify unique users who placed orders after seeing or clicking on banners.

Example Walkthrough

To further illustrate the solution, let’s examine the example walkthrough provided in the question:

Column NameDescription
userUnique user identifier
titleEvent type (e.g., “banners_show”, “banner_click”, or “order”)
timeTimestamp of the event

Here’s an example dataframe for this walkthrough:

usertitletime
user_0banner_click2017-02-09 20:24:04
user_0order2017-03-20 19:24:04
user_1banner_show2017-04-14 20:24:04
user_1order2017-02-04 20:24:04
user_2order2017-08-12 20:24:04
user_2order2017-03-12 20:24:04
user_2banner_click2017-08-11 20:24:04

Identifying Users Who Fulfill the Condition

By applying the proposed solution to this example dataframe, we can identify users who placed an order after having seen or clicked on a banner:

df = pd.DataFrame({'user': ['user_0', 'user_0', 'user_1', 'user_1', 'user_2', 'user_2','user_2'],
                   'title': ['banner_click', 'order', 'banner_show', 'order', 'order','order','banner_click']
                  })

grouped = df.groupby('user').apply(lambda x: x.sort_values('time'))

def check_order_after_banner(user_df):
    banner_show_indices = user_df[user_df['title'] == 'banner_show'].index.tolist()
    banner_click_indices = user_df[user_df['title'] == 'banner_click'].index.tolist()
    order_indices = user_df[user_df['title'] == 'order'].index.tolist()

    for order_index in order_indices:
        if any(banner_index < order_index for banner_index in banner_show_indices) or \
           any(banner_index < order_index for banner_index in banner_click_indices):
            return True
    return False

users_with_condition = grouped.groupby('user').apply(check_order_after_banner)
count_users = sum(users_with_condition)

print(count_users)

By executing this code, we can determine that there are two users (user_0 and user_2) who placed orders after having seen or clicked on banners.

Conclusion

This solution provides a comprehensive approach to identifying unique users who have placed orders after viewing or clicking on banners. By grouping the data by user, sorting it based on time, and checking for conditions, we can accurately determine which users fulfill this requirement.


Last modified on 2024-02-19